August 27, 2007

Biz Quizzard 178

Presenting the current affairs quiz for the week August 20-25. Hope you enjoy it.

1. According to a report last week, which celebrity is partnering real estate major MGF in its retail arm, Aryan Lifestyle, which has just picked up the exclusive franchisee rights for Nike and Tag Heuer?

2. According to Drinks International (DI) data on regional whiskies, which brand is the fastest growing whisky brand in the world, outside the scotch segment?

3. Which private equity firm last week bought a controlling stake in Gokaldas Exports, the country’s biggest garments exporter?

4. Which MNC has unleashed a major campaign in the print medium with the positioning ‘Empowering a billion Indian dreams’?

5. Which company last week became the first from Tamil Nadu and the first automobile company in India to receive the premier trading certification for exports?

6. Which business group has emerged as the largest tax payer in the country for last year?

7. Which watch brand is being advertised in the print medium with the baseline ‘What next?’?

8. One more Indian ad agency bites the bait. Which advertising MNC, according to a report last week, is buying out Capital Advertising?

9. Sahara One Media has announced the name of its new Hindi entertainment channel in the world television category. What has the channel been branded as?

10. Which telecom company has rejuvenated its brand and it’s positioning and has launched a new campaign with the catch line ‘Get in the loop’?

11. Actor Zayed Khan has been roped in to endorse which vodka brand?

12. Bangalore-based retail chain Primus Retail has acquired which clothing brand for youth and children for about Rs 95 crore?

13. Which consumer electronics company last week unveiled the ‘The Creative Life’, its new brand strategy for the global market?

14. Which Indian company celebrated 100 years of existence on August 26?

15. Shah Rukh Khan and Dia Mirza can be sent together in the television commercial (currently on air) for which brand?

Please mail your answers before Friday to with Biz Quizzard 178 as the subject.

Happy learning!
rajeev kondapalli

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