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January 13, 2008

Biz Quizzard 198

Presenting the current affairs quiz for the week January 07 - 12. Hope you enjoy it.

1. According to a report last week, which well-known MNC is kicking off a major global revamp with the unveiling of a new logo and corporate identity, the most significant change in its brand identity in the last 40 years?

2. Which business group has bought ‘Nakshatra’, the premium brand of jewellery promoted by Diamond Trading Company (DTC), for approximately Rs 100 crores?

3. Which Indian company has rebranded itself with a new logo and colour, as part of a strategy to position itself as a technology company providing IT services and not just an internet and e-commerce firm?

4. Which MNC last week said it agreed to buy Soundbuzz, a pan-Asian over-the-air online music provider?

5. Which leading economist has been appointed as an advisor by French president Nicolas Sarkozy?

6. Which automobile brand is being advertised across media with the baseline ‘Because you’re special’?

7. Tata Motors last week unveiled its one lakh car. What has it been branded as?

8. Consumer electronics major Bajaj Electricals last week launched its LED range of environment-friendly lighting. What has it been branded as?

9. According to a report last week, Bill Schultz has been chosen as the new CEO of the Indian operations of which well known MNC?

10. Which famous political personality is set to join Wall Street bank JP Morgan as an advisor?

11. Japan’s Matsushita Electric Industrial Co has announced that it is changing its name. What will it be known as?

12. Which banking MNC last week said it had agreed to buy Countrywide Financial for $4 billion in stock?

Please mail your answers on or before Sunday to rajeevkondapalli@gmail.com with Biz Quizzard 198 as the subject.

Happy learning!
rajeev kondapalli

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