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October 17, 2010

Biz Quizzard 342

Presenting the current affairs quiz for the week October 11 - 16. Hope you enjoy it.

1. Which FMCG company has signed on Bhojpuri film star Ravi Kishan exclusively for localized promotional activities (only BTL), particularly in Bihar and Uttar Pradesh?

2. Which company will bring in global brands – Missoni and Vivienne Westwood – to India to strengthen its presence in women’s category?

3. Yuvraj Singh and Sameera Reddy will appear in a television commercial to jointly promote a consumer offering by Reebok and which other brand?

4. Which Indian company has agreed to buy units of Hong Kong-based Quality Healthcare Asia Ltd. for HK $1.5 billion ($193 million)?

5. According to a report last week, which MNC has appointed creative hotspot Taproot India to manage its campaign for the world cup, ending its exclusive arrangement with JWT India for the first time in 20 years?

6. Which automobile brand is being advertised with the baseline ‘A new breed’?

7. Who has won this year’s ‘Finance Minister of the Year for Asia’ award?

8. Which MNC has agreed to buy King Pharmaceuticals for $3.6 billion in cash?

9. Which iconic fashion brand last week aborted a new logo after consumer criticism and will revert to the old logo that has been featured in its marketing for more than 20 years?

10. Which brand has been named the ‘Gadget of the Year’ award at the technology grant equivalent of the Oscars?

11. Titan last week launched a new range under its Raga platform. What has the collection been branded as?

12. Hyundai Motor India Limited last week launched its much awaited SUV. Name the brand?

13. Mrignayanee, the Madhya Pradesh Government Emporium, recently released print ads for the Commonwealth Games. What did it contribute?

14. Who has been appointed brand ambassador by Toyota for its India-specific car Etios?

15. Which business group has gifted $50 million to Harvard Business School, the largest gift received by the institute from an international donor in its 102-year-old history?

Please mail your answers on or before next Sunday to rajeevkondapalli@gmail.com with Biz Quizzard 342 as the subject.

Happy learning!
rajeev kondapalli

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