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October 28, 2007

Biz Quizzard 187

Presenting the current affairs quiz for the week October 22 - 27. Hope you enjoy it.

1. The Aditya Birla Group has changed the name of ‘Birla Plus’ cement brand to which name?

2. According to a report last week, Japanese auto major Toyota is launching its used car programme in India. What is it called?

3. Which MNC, according to a report last week, has decided to form a global joint venture with illycafe SpA for premium ready-to-drink (RTD) coffee?

4. Which special economic zone (SEZ) is being advertised through a print campaign with the baseline ‘IMPACT >> STRUCTURE FOR INDIA’?

5. Which MNC last week agreed to pay 285 million pounds ($582 million) cash for Umbro, supplier of kit to the English football team?

6. Skoda India last week announced the launch of a new variant of its best selling model Laura. What has it been sub-branded as?

7. Which Indian business group has ventured into the home décor market and is launching stores under the brand name OMA?

8. Which Indian company, according to a report last week, has signed an exclusive licensing agreement with US-based Cherokee for bringing its value family lifestyle brand, Cherokee, to India?

9. Which company last week claimed to be the first Indian company to establish brand presence in Second Life, a popular virtual world internet site?

10. Reliance Retail last week launched its first specialty health and beauty care store in Hyderabad. What has the format been branded as?

11. Which MNC last week sealed a deal to buy a 1.6% stake in Palo Alto-based Facebook for $240 million?

12. Which media brand has launched an ad campaign in the print medium with the baseline ‘Imagine the India that can be’?

Please mail your answers before Friday to rajeevkondapalli@gmail.com with Biz Quizzard 187 as the subject.

Happy learning!
rajeev kondapalli

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